Unlocking socio-economic potentials of Machinga

  • MONA partnered with its sister brands Studio 19 and 19 Events to drive awareness on challenges facing women and youth MSMEs (famously known as Machinga).
  • The teams also worked to manage communications for the Financial sector development forum that brought together key stakeholders in addressing these challenges.
  • Client FSDT
  • What We Did Unlocking socio-economic potentials of Machinga
  • Digital Reach 400,000

TL;DR

MONA helped in giving voice to the challenges that Machinga faces, drove conversations - and managed event communications for a stakeholder forum.

Collab – Online Learning Platform
Collab – Online Learning Platform
Collab – Online Learning Platform

Our Role

  • Social Media
  • Influencer Management
  • Event Communication
  • PR & Media Management

Our Work

Content Creation

Collaborated with Studio 19 to generate video series, comic strips, and social media graphics that drove awareness for the event, and conversations around Machinga issues.

Influencer interactions

MONA engaged four (4) social influencers to drive more awareness, and give voice to the campaign. The campaign received even more engagement with people and stakeholder providing their constructive thoughts on Machinga issues through social media.

LiveStreaming

The Financial sector development forum was livestreamed to a virtual audience through YouTube. Our social media team handled live communications through FSDT’s social media pages.

PR and Traditional Media Management

We oversaw media planning and dissemination to Radio, Television, blogs, and Print houses across Tanzania. The Machinga campaign remained Top of Mind for the week after the event.

Impact

400,000 Digital Reach

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Drove awareness

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Sparked conversations around Machinga issues

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